By Denise Antoon
You did it! The book has finally been written, but how do you get media to know about your book? There are several ways you can use events and media to get the book known to a wider audience. Having a local book signing or launch party is a great way to start the ball rolling.
- Write a press release about the event and book release and send it out on the newswire. Contacting local media and inviting them to attend the event could result in a story on the evening news or article in the paper. You could also send them a copy of the book for review, but be careful that the review would not result in negative press.
- You might also find a certain news-worthy story happening that you could be a guest speaker on the topic. You would not necessarily pitch your book, but how you could provide the outlet your news expertise in turn showing your name and website on the program drawing attention to your site and sales of your book.
- You could also hold a Live stream event to launch the book creating buzz through social media. The media are always looking through social media for story ideas.
Denise is a Premier Success Coach that helps women with their PR needs.
